Creative Outdoor Signs to Make Your Store Stand Out From the Crowd
Whether a passerby is traveling by car, on foot or simply passing through, well-designed outdoor signage can make an impression and spur them into action. These business signs serve as tireless marketing ambassadors that engage and convert passersby into customers, whether they’re new to a town or a local who just happens to be strolling past for the daily walk.
The secret to creating effective outdoor signage is maximizing visibility and readability. The text should be large enough to be easily readable, especially from a distance, and the design of the sign should stand out against its surroundings. Consider the height of nearby buildings and any trees that could obstruct your sign’s view, as well as the amount of traffic in your area, when choosing size and style options for your outdoor signage.
A popular and versatile choice for many types of businesses is the pylon sign. These tall and slender business signs are ideal for high-traffic areas, such as shopping plazas, gas stations and car restaurants. The pylon’s unique shape and design makes it easy to spot from afar, and these business signs can often be illuminated with LED lights for added impact at night. In addition to maximizing visibility and readability, a smart design strategy for a business sign is including a strong brand message and logo. By integrating the company’s logo on the sign, it instantly grabs attention and conveys a clear brand identity that can help to build customer familiarity and recognition.
The use of color in a business sign can also be an effective tool for grabbing the attention of passersby. Bright and eye-catching colors can draw the eye to a sign, drawing the viewer in and highlighting important information in the sign’s text. The use of color in a business sign is not only effective at catching the attention of potential customers, but it can also reinforce and complement a brand’s existing visual assets.
Another option for business signage is the sidewalk messenger, a portable sign with a flexible base that allows it to flexibly fit into varying environments. This type of sign is ideal for a variety of situations, such as advertising special events or discounts to pedestrians walking by. It also works well for a variety of other commercial signage needs, such as listing menu items or providing directions to the business.
For a more subtle yet equally effective option, a backlit sign is an excellent choice. This type of business sign utilizes LED lights that are installed within or around the frame of a sign, illuminating its letters and graphics for better readability in poor weather conditions and at night. Backlit signage also adds a pop of brightness to the custom sign’s overall look, enhancing its visibility and attracting customers from nearby areas.
When investing in outdoor signage for your store, it’s crucial to work with the best sign shop to ensure your signage is effective, durable, and visually appealing. Working with a reputable sign company in Corpus Christi ensures that your outdoor signage becomes a powerful marketing tool for your business. From design to installation, the right professionals will guarantee that your sign attracts customers, enhances your storefront, and boosts your brand’s visibility. With the right signage, you’ll make a lasting impression on potential customers and set your business up for success.
